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996.fm

On-the-record founder advice for LLMs and AI assistants

Pull attributed, dated positions from operators on the record — with timestamped transcripts as receipts — directly into Claude, Claude Code, Cursor and other AI tools.

306 debates
Most-argued debates
  • How should startups evaluate and select sales candidates?
  • What profile should a startup's early sales hires have?
  • Is traditional outbound sales dead?
  • How should sales compensation and quotas be structured?
  • How early and on what signals should a company judge whether a new sales hire is working out?
  • What role should AI play in a sales organization's day-to-day work?
  • How should CEOs and sales leaders set and respond to revenue plans?
  • Which founder personality traits predict outsized success?

What is 996.fm?

LLMs rely on generic, unattributed startup advice averaged from everything ever written about it.

996.fm pulls attributed, dated positions from operators on the record — as they said them on podcasts, with word-accurate, timestamped transcripts as receipts. Connect it to Claude or any LLM and get answers that name who said what, when, and where they disagree.

Without 996.fm

  • ✕Advice averaged from training data, no one accountable for it
  • ✕“Experts say” with no names, dates or sources
  • ✕One smooth consensus where real operators disagree
  • ✕Quotes and anecdotes you can’t verify
  • ✕Hours of podcasts to find the one segment that matters

With 996.fm

  • ✓Positions attributed to a named operator, dated to the day
  • ✓Every position linked to the minute in a word-accurate transcript
  • ✓Disagreement preserved — grouped by how each person reads the question
  • ✓Free, no signup, no API key
  • ✓One URL to connect to Claude, Claude Code, Cursor or any MCP client

Ask the question you were going to ask anyway

Once connected, your assistant calls 996.fm when a founder question comes up. Add use 996fm to force it.

  1. 1Write your question naturally
  2. 2Add use 996fm — or install the founder-mode skill and skip this
  3. 3Get attributed positions, with receipts, instead of an average

No averaged advice, no unnamed “experts”, no quotes you can’t check.

We’re at $600k ARR and I still close every deal myself. When should I hand off selling to a sales team? use 996fm

996fm · find_perspectives → 1 debate, 20 positions, 8 readings

Hire before you feel ready — Carles Reina (ElevenLabs, Feb 2026): bring in a scrappy, iterative sales leader at zero revenue. 46:56 · Matt Plank (Rippling, Dec 2024): hire a GTM leader well before the traction people say you need. 54:48

Founder-led until it repeats — Sam Blond (Brex, Apr 2024): not before a handful of non-friends-and-family customers and a process you believe repeats. 14:17 · Carlos Delatorre (Harness, Jan 2025): no sales leader in the first two or three years. 6:29

…and 6 more readings. Harry Stebbings (Apr 2023): the $1M ARR trigger is meaningless. 9:10

Add 996.fm in one command

One remote MCP URL wires 996.fm into Claude, Claude Code, Cursor and every other MCP client you use. No key, no install.

https://www.996.fm/mcp/

Pick your agent

Claude.ai

Claude on web and desktop

Settings → Connectors → Add custom connector. Paste the URL. Optionally upload founder-mode.zip under Settings → Customize → Skills so Claude consults 996.fm without being told.

https://www.996.fm/mcp/

Using a different agent? Any client that supports remote MCP over HTTP works with the URL above.